Data protection notice

MVV Energie AG

Data protection information due to GDPR

We appreciate your interest in our company and our products and services. We would like you to feel secure when you visit our website, also with regard to the safety of your personal data. Protecting your personal data is a matter we take seriously. We naturally comply with the requirements of the EU General Data Protection Regulation (GDPR) and the German Federal Data Protection Act (BDSG-new).

With this data protection information, we would like to inform you about the type, scope and purpose of personal data processing on these internet pages and about your rights in this respect.

We update this data protection information at regular intervals. To keep informed, you should consult this information regularly.

Contact details for the responsible body and the Data Protection Officer

Responsible body (“controller”)
MVV Energie AG
Luisenring 49
68159 Mannheim
E-Mail:  (see Impressum for further details).

Data Protection Officer
MVV Energie AG
Luisenring 49
68159 Mannheim


Cookies enable the internet browser to be recognised. Users may at any time object to future data collection and storage.

General information on the scope and purpose of personal data processing on our websites

Personal data is information about your personal and material circumstances. This includes information such as your name, address, telephone number and e-mail address. In general, you do not need to disclose any personal data to use our websites.

When you visit our website, we store the following data in anonymised form: the name of your internet provider, the number of visits you make to our website per day and week, the number of visits per page, the average time spent per page, the number of feedbacks, the website from which you visit us and your IP address. This data is evaluated to ensure the trouble-free operation of the website and to improve our services.

No personal user profiles.

If you use our services, we will only collect that data (e.g. your name and address) we need to provide these services. If we ask for additional data, you provide this on a voluntary basis.

We have no interest in collecting personal data from children under the age of 16. We do not knowingly or intentionally collect data about children. We are aware that children’s personal data may only be processed with the consent of their legal guardians. If you believe that we have collected information about a child for which you are the legal guardian, you can notify us at We will then delete the data.

Purpose of processing
We will process (collect, use and store) your data for the following purposes:

  • To respond to your enquiries, process your orders, or provide you with access to specific information or offerings (Art. 6 (1) b) GDPR)
  • To protect our legitimate interests and those of third parties, particularly of companies within the MVV Energie Group, also for advertising or market research, to improve services and offerings of customised products, for credit checks, or to investigate or prevent criminal actions such as electricity theft (Art. 6 (1) f) GDPR)
  • To the extent that you have given us your consent (Art. 6 (1) a) GDPR)
  • Due to legal requirements to which we as a company are subject, and in particular the requirements of commercial of tax law, the German Energy Industry Act and the German Metering Operation Act. (Art. 6 (1) c) GDPR).

Forwarding of personal data
If it is necessary to process your enquiries and to provide our services to you, we will pass on the personal data collected to recipients of the following categories within the legal framework (e.g. within the framework of order processing):

  • Service provider for customer care
  • Credit institutions, payment service providers, debt collection agencies and lawyers
  • IT, postal and other communication service providers
  • Other companies in the MVV Energie Group
  • Public bodies and institutions (e.g. supervisory authorities, social security institutions, financial authorities, investigating authorities).

Further transmission will only take place if you have expressly consented to this beforehand.

Duration of storage
Where you or a third party have communicated your data to us, we will only process it from the time at which it is collected. We delete the data thereby collected as soon as storage is no longer required. If statutory retention applies, we restrict the processing of the data.

Your rights
You are at all times entitled

  • a) To request information as to whether and which personal data concerning you we are processing (Art. 15 GDPR)
  • b) To request the rectification, deletion or restriction in the processing of personal data concerning you (Art. 16 – 18 GDPR)
  • c) To exercise your right to data portability (Art. 20 GDPR)
  • d) To object to the processing of personal data concerning you (Art. 21 GDPR).

Please addressed such requests to MVV or send an e-mail to We will inform you by sending copies to you or – if you submit your request in electronic form – electronic copies.

Furthermore, you are entitled to lodge a complaint with the responsible supervisory body.

Right to withdraw consent already provided
If you have already explicitly consented to us processing your data, you are at all times entitled to withdraw this consent with future effect.

That also applies to the withdrawal of declarations of consent you provided to us before the GDPR came into effect on 25 May 2018. The withdrawal of consent applies to the future and does not alter the legitimacy of data processing through to the withdrawal of consent. If you would like to withdraw your consent, then please write to MVV or send an e-mail to

Right to object
Unless we are obliged to process your data due to compelling legitimate grounds, you are at all times entitled to object to this processing of your data on grounds relating to your particular situation. That also includes the right to object to the processing of your data for advertising purposes.

Additional information about specific website offerings

By registering for the Newsletter, you agree to receive information about the latest products, offers and news at MVV Energie in the form of an electronic newsletter.

If you provide us with your e-mail address, we will first send you a validation link. Please click this link to be included in the Newsletter mailing list. Any data you give in addition to your e-mail address is provided on a voluntary basis. This may serve, for example, to clarify your form of address or to select the type of Newsletter. You can at all times and at no expense withdraw your consent with effect for the future. To do this, please click either on the deregistration link at the end of each electronic newsletter or send a brief message to

If you deregister, you will no longer receive our Newsletter in future. Upon deregistration, we delete the data provided for that purpose from our system, unless other forms of data processing are legitimate.

By taking part in our sweepstakes, you consent to MVV potentially publishing your first name and surname if you are the winner.

Furthermore, the personal data thereby collected is used exclusively to identify the winner and to forward the winnings and is deleted after the sweepstake unless other forms of data processing are legitimate.

Contact by e-mail
If you take up contact with us by mail, we will store the data you send (your e-mail address, possibly your name and telephone number) for the purpose of responding to your questions. By sending your e-mail, you consent to the data you send (such as e-mail address, name) being processed for the purpose of responding to your enquiry and to enable us to contact you pursuant to Art. 6 (1) b) GDPR.

Your personal data will be used solely for the purpose stated and only stored for as long as is necessary to fulfil this purpose. If we are required to comply with statutory retention periods, the processing of your data will be restricted once the original purpose has been fulfilled.

Online forms
We use numerous online forms to enable you to contact us or draw on our services. If you contact us using an online form, we will store the data you send (your e-mail address, possibly your name and telephone number) for the purpose of responding to your questions. By sending your enquiry, you consent to the data you send (such as e-mail address, name) being processed for the purpose of responding to your enquiry and to enable us to contact you pursuant to Art. 6 (1) b) GDPR.

Your personal data will be used solely for the purpose stated and only stored for as long as is necessary to fulfil this purpose. If we are required to comply with statutory retention periods, the processing of your data will be restricted once the original purpose has been fulfilled.

Online services for private and business customers
Private and business customer who have previously registered are provided with password-protected direct access to their customer accounts. When registering, customers are required to accept the terms of use for our online services.

When you register, we will first send you a validation link by e-mail. Please click on this link to complete the registration of your user account for our online services.

To enable you to visit the specially protected area of your account to view and amend your customer data for our online services at, we will ask you to enter your user name and your password. This access data is stored in encrypted form in a database. This means that all personal details you provide for our online services are automatically encrypted. No other internet user has access to this data. Protected areas can be recognised by the “https” in the URL address.

MVV Partner customer portal
The website at the domain ( and works with Hubspot (see,  to individualise your visit to the website. You can find Hubspot’s privacy policy here:

Hubspot uses cookies and creates log files to enable it to provide this service to MVV Enamic GmbH, to maintain quality and to compile general and anonymous usage statistics for the

website at MVV Enamic GmbH. Only if you voluntarily provide us with personal data, such as your first name, surname, address, e-mail address or telephone numbers, and thus enter into a business relationship with MVV Enamic GmbH, can this data be associated with the data collected anonymously. That is only possible if you actively tick a checkbox when initiating contact with us and thus give us your consent.

By submitting your request you consent to the processing of your transmitted data for the purpose of answering your request and for contacting us pursuant to Art. 6 para. 1 a GDPR. We use all collected information exclusively to optimize our sales activities and to generate leads. For this it may be necessary for us to store your data in our CRM system. In this case, the data will be stored until revoked.

We use the chat service of iAdvize GmbH, Erkrather Straße 401, 40231 Düsseldorf, Germany, to offer you additional possibilities of support if necessary. We want to increase your satisfaction and optimize our service offer for the website. iAdvize will only collect, process or use the data for the purposes specified by us and will under no circumstances pass the data on to third parties, for example advertising networks. As a subsidiary of a French company, iAdvize meets European data protection standards and stores data only within the EU.

Data for the iAdvize service is stored on your computer via "local storage" or cookies. Data is not stored on iAdvize servers until you start a chat with one of our consultants. You can influence the local storage on your computer with the usual settings in your browser for cookie control.

The consultant will receive information about your visit to our website and the standard web data so that he can help you as quickly as possible. In addition, the consultant sees the current page on which the customer is located, including the mouse position. Please note that for the quality of advice we offer, it may be necessary to forward the contents of the chats with the consultant to other consultants or to have them viewed by their superiors. Customer chats are stored for future consultation and for further optimization of our website and services.

Energiecockpit Customer Portal
If you intend to log onto the specially protected area in our customer portal 

we require you to enter your user name and password. In addition, we store your name and title, your business email address and the organization you belong to, as well as any other information such as your function in the company, academic title and telephone, mobile and fax number. This access and other personal data is stored in an encrypted database.

If you contact us via the website with a message, it will also be stored and forwarded by e-mail to the respective customer service representative and the team of „Energiecockpit“ and stored in the e-mail inbox of all recipients.

The website creates and uses log files to ensure quality and user-friendliness, and to create general and user-specific usage statistics. We use all collected information exclusively for error analysis and optimization of our website

Google reCAPTCHA
In order to increase the security of our online forms, we use the reCAPTCHA service of Google Inc. in some places. This service ensures that the form is used by a natural person. This prevents misuse by mechanical and automated processing. The use of the service includes the transmission of the IP address to Google (and possibly other data required by Google for the service reCAPTCHA). The privacy policy applicable to this service has been provided by Google Inc. at

We operate a Facebook page on the basis of a "Joint Processing Agreement" (see

with Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The processing of users' personal data is carried out in our legitimate interest in providing users with effective information and communicating with them in accordance with Art. 6 Para. 1 lit. f) GDPR. If the provider of the platform has obtained consent for data processing, the legal basis is Art. 6 Para. 1 lit. a) and Art. 7 GDPR.

Information about cookies and tracking
Based on our legitimate interests, i.e. our interest in analysing, optimising and viably operating our online offerings pursuant to Art. 6 (1) f) GDPR, we make use of the marketing, remarketing and analytical services presented below. You can find further information about the individual services under the respective headings.

Use of cookies
Our websites make use of cookies. Cookies are small text files stored locally in the temporary memory of the site visitor’s internet browser. They are used, for example, to enhance the user-friendliness of websites and enable us to recognise your internet browser if you visit our sites again.

If you do not want any cookies to be used, you must generally change your browser settings. If you reject the use of cookies, we can only track your visit to our website with restrictions. However, this may also mean that you too are only able to draw on the services available on our websites to a limited extent.

Third-party cookies
Our website also includes cookies from third-party providers. These too can be avoided by changing your browser settings.

Use of Google Tag Manager
On our website we make use of Google Tag Manager. This application is offered by Google Inc. and enables companies to manage website tags via a user interface. Tags are small code elements on websites that serve, for example, to measure traffic and visitor behaviour on websites and thus to optimise the websites. The Google Tag Manager application itself is a cookie-free domain that does not collect any personal data. The application triggers other tags that may themselves collect data. However, Google Tag Manager does not access this data. If you do not want your visit to our website to be recorded by Google Tag Manager, you can disable this application on domain or cookie level. This disables all tracking tags implemented via Google Tag Manager.

Click here to be completely excluded from data collection using Google Tag Manager.

You can find further information about Google Tag Manager at: 

The following tags are integrated into our websites using Google Tag Manager:

1. Google Marketing Services and Google Adwords Conversion
Our websites make use of “Google Marketing Services” offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

Google Marketing Services enable us to show adverts to users that are expected to match their interests. “Remarketing” involves presenting adverts to users for products which they have viewed on other websites.

To be able to do this in technical terms, a code from Google is implemented directly on our website and on other websites (which use Google Marketing Services) and specific (re-)marketing tags are integrated into the website (these may be invisible graphics or code snippets). This results in an individual cookie being stored with the user (comparable technologies may be used instead of cookies). These cookies include information about which websites the user has visited and what he or she was interested in. Furthermore, technical information about the browser and operating system, forwarding websites, times and other information about website use and the IP address are stored.

User data is processed in pseudonymous form. That means Google does not store or process the name or e-mail address of the user but rather processes the relevant data in pseudonymous profiles. (That is not the case when a user has explicitly consented to Google processing the data without pseudonymisation). The information collected by Google Marketing Services is communicated to Google and stored on Google’s servers in the USA.

In the case of Google AdWords (online advertising programme), each AdWords customer is allocated a different “conversion cookie”. These cookies help to compile conversion statistics for AdWords customers. AdWords customers receive information about the total number of users clicking their adverts. However, they do not receive any information enabling them to identify the users.

Google is certified under the Privacy Shield framework and thus guarantees to comply with European data protection law. You can find further information at: 

You can find out more about how Google uses data for marketing purposes at this summary page:

Google’s Privacy Policy can be found here:

To object to interest-based advertising from Google Marketing Services, you can draw on the opt-out options provided by Google:

2. Google Universal Analytics
Furthermore, we also make use of Google Analytics, a web analysis service offered by Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). Google Analytics works with cookies. The information generated by the cookies is (like with Google Marketing Services) generally transferred to Google and stored there. The relevant servers are generally located in the USA.

We use the „Universal Analytics“ version of Google Analytics.  „Universal Analytics“ denotes a method used by Google Analytics in which users are analysed with pseudonymous user IDs. This way, a pseudonymous profile of the user is compiled on the basis of information provided from the use of different devices (so-called cross-device tracking). We only use Google Analytics with activated IP anonymization. That means Google abbreviates the users’ IP addresses within the member states of the European Union or other contract states of the European Economic Community. Only in exceptional cases is the full IP address transferred to a Google server in the USA and abbreviated there.

In this procedure, the IP address thereby transferred is not combined with other data in Google’s possession. As is the case for cookies in general, the storage of the cookies used here can be prevented by changing the browser settings as appropriate. In addition, or alternatively, the collection of the information generated by the cookie and its processing by Google can be avoided by downloading and installing the browser plug-in available at the following link:

You can find further information about how Google uses the data and about your options for changing settings or objecting to this use in Google’s Privacy Policy ( and in the settings used by Google to present advertising (

3. Facebook-Pixel, Custom Audiences und Facebook-Conversion

Our websites make use of Facebook Pixel offered by the social network Facebook, i.e. by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or, if you are resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.

Using Facebook Pixel, Facebook can identify the visitors of our websites as a target group for presenting Facebook adverts.

Accordingly, we use Facebook Pixel on our websites to present those Facebook adverts we have activated to those Facebook users who have already shown interest in our websites or to whom specific “features” are allocated (e.g. interest in topics or offerings based on the websites they have visited). Facebook Pixel is also intended to ensure that our Facebook adverts are consistent with the user’s interests and are not felt to be an intrusion.

Facebook Pixel also serves to perform statistical analysis on the effectiveness of our Facebook adverts, as it enables us to see whether and how often users clicked on our adverts and were forwarded to our website.

Facebook processes data in accordance with the Facebook Data Use Policy. You can find general information about the presentation of Facebook adverts in the Facebook Data Use Policy: Specific information and details about Facebook Pixel and its functionalities can be found here:

You can object to the collection and use of your data by Facebook Pixel to present Facebook adverts. The following page provides you with information about the settings for use-based advertising within Facebook:

The settings are independent of specific platforms, i.e. they apply to all devices such as desktop computers or mobile devices.

Facebook is certified under the Privacy Shield framework and thus guarantees to comply with European data protection law. You can find further information at: 

Please see “MVV Partner customer portal”

Use of etracker Analytics
The provider of this website draws on data analysis services offered by etracker GmbH in Hamburg, Germany (

These services use cookies to perform statistical analyses on visitors’ use of this website and the presentation of use-related contents or adverts. Cookies are small text files that are stored by the internet browser on the user’s end device. etracker cookies do not include any information enabling the user to be identified.

The data generated using etracker is processed and stored by etracker on behalf of the provider of this website. This processing and storage takes place exclusively in Germany and is therefore subject to strict German and European data protection laws and standards. etracker has been independently audited, certified and awarded the privacy quality seal ePrivacyseal.

The privacy of our visitors is especially important to us. In view of this, etracker anonymises users’ IP addresses at the earliest possible opportunity. It converts log-in and device information into a key that is clear but cannot be allocated to a specific person. etracker does not use the information for any other purpose, combine it with other data, or forward it to third parties.

You can at any time object to the data processing outlined above to the extent that it is performed on a personalised basis. Your objection will not have any adverse consequences for you.

You can find further information about data protection at etracker here.

Information about the safety of your data
We have taken technical and organisational security measures to protect your data against loss, destruction, manipulation and unauthorised access. All our employees and all the individuals involved in processing data are obliged to comply with the General Data Protection Regulation (GDPR), the German Federal Data Protection Act (BDSG-new) and other legislation relevant for data protection purposes and to ensure the confidential treatment of personal data.

Where personal data is collected and processed, the information is communicated in encrypted form to prevent any data abuse by third parties. Our security measures are continually updated in line with the latest technology.

Status 30.12.2019